Gibberish in the Community
Toppled Bollard stories still do get written – here’s one that was created in May 2011. Hope you like it.
Gibberish in the Community
And what a night we had!
Much of the time was spent debating the pros and cons of humour in marketing with my old pal Billy “the Dog” McGraw, landlord of the Bollard.
“Humour in advertising has to be handled carefully,” I said. “And you need to believe in what you are doing. For me, it comes naturally. I once heard the voice of logic and good sense call, but it was the wrong number.”
“Do you always misquote PG Wodehouse?” he replied, showing off his literary knowledge.
“The national sport of our nation is making up things that Elvis Presley said during his retirement in a basement in Memphis, after he was wrongly reported as living on the dark side of the moon in a red London double decker,” I reposted vigorously. “I merely travel in another direction.”
“I’m not absolutely certain of the facts, but I rather fancy it’s Shakespeare who says that it’s always just when a fellow is feeling particularly braced with things in general that Fate sneaks up behind him with the bit of lead piping,” said Billy. “And I fancy that will happen to you, if you carry on in this manner.”
Billy, I should say, is perfectly ordinary sun-worshipper with lots of friends, and is closely related to Theodosius the Great. As such he is not to be messed with and I backed off as the award ceremony began.
“So what is the best way to advertise to schools at the moment for someone who is not too au fait with the comings and goings of the market place?” he asked as the evening came to an end, and apropos nothing in particular.
“Guaranteed emails,” I said with a certain degree of vim and vigour. “You send in a copy of your email to the notable bods at Hamilton House, and we will guarantee the number of click throughs you will get to your web site. In case you think the number is too low, we’ll suggest ways in which you can re-write it to allow us to give you a higher guaranteed click through rate. If need be we’ll even offer to help write it ourselves.”
“This has nothing to do with Gibberish in the Community,” said Billy.
“I never claimed to be consistent,” said I.
If you would like to know more about Guaranteed Emails please call 01536 399 000 or simply send through your email to Chris@hamilton-house.com and state that you would like know what the guaranteed click through rate would be.
If you would like to talk to Elvis he has, unfortunately, left the building. There is however more from the Toppled Bollard on www.blog.toppled.info
Tony Attwood