The Toppled Bollard: radical direct marketing in practice

A Toppled Bollard letter, using the traditional Bollard self-deprecation techniques to offer a free service.   These letters are just one of the techniques that Hamilton House has evolved over the years.  If you would like to talk about this, or other techniques, do give me a call on 01536 399 013.  No cost, no obligation.  [...]

“We tried direct mail – it was a total flop” was the first ever humorous letter I tried.  Unfortunately I have lost details of the date but it was sometime around 1990. The reason that the date has long since left me was that the letter was such a huge success we kept running it [...]