The Toppled Bollard: radical direct marketing in practice

. Billy the Dog lashes out on the lack of understanding of the blog as a selling tool. At a recent lecture in the famous Toppled Bollard public house, Corby, Billy the Dog McGraw, keyholder to the saloon bar and head of the vodka division of the Russian Horticultural Association , bemoaned the fact that [...]

In a speech at the Toppled Bollard in the public house’s famous landlord Billy the Dog McGuire was asked if he could say exactly what it was that the best advertisements contained. In reply he made his now-famous statement, “Practically everything and somethings twice.” Although this statement has since gone down into the legends of [...]

More from the lectures of Billy the Dog McGraw, at the Toppled Bollard, Corby One of my earliest experiences which taught me that common sense in direct marketing is bunkum came with a client about 25 years ago – long before the days of digital, before the days of the ball point pen, in fact [...]

Each week Billy “The Dog” McGraw delivers a lecture on direct marketing at the one of the pubs in the Toppled Bollard chain.  Here’s the text of part of his latest extrapolation…   Last week I was surprised to hear a ludicrous attack on our beloved direct mail industry by an ill-informed so-called “comedian” delivering [...]