The Toppled Bollard: radical direct marketing in practice

In this piece I am trying to suggest to the reader that it is sometimes possible to be a bit blinkered.  Of course the reader is not blinkered, it is someone else, but this nudge can lead to a phone call from the reader to us.  Sometimes the reader says, “You are quite right – [...]

I have now ventured into the second Toppled letter of the new season – having been told by colleagues that the last one was incomprehensible.  Maybe this one makes a little more sense. The headline is … “We only do email marketing now – direct mail is so passe” (with an accent on the “e” [...]