The Toppled Bollard: radical direct marketing in practice

Common sense suggests that you can’t advertise one thing by advertising something quite different, and yet that is what we have done for years with the Toppled Bollard stories.  This one was headed “Advertising Holidays in Cornwall”.  As usual the journey is somewhat surreal, but the end takes us to the real start. Here’s the [...]

Many years ago I wanted to ensure that everyone who was a potential customer of Hamilton House Mailings plc, at least knew about us, and thought nice things about us, even if they were not our clients.  Of course most of these people would not be our customers – we were not looking to get [...]